• Year: 2015
• Client: SAVO Group
• Services: Branding, Strategy, Design, Imagery, Production
• Tech: Photoshop, Illustrator

We live in a world filled with graphic designs in almost any direction we look. In this instance, my assignment was to design a graphics wrap with custom branding and messaging for a fleet of Smart Cars at a Salesforce / Dreamforce event in San Francisco. Unfortunately, exhibit space at this show can be prohibitively expensive. So, as a guerilla marketing tactic, my client, SAVO Group, deplayed a small fleet of branded Smart Cars just outside the main entrance to the exhbit hall to gain free curbside publicity and public goodwill by offering free shuttle service to attendees. Prior to and during the event, SAVO offered these Smart Cars as raffle prize incentive for qualified prospects who submitted their contact information.