Beyond the finite meaning of narrative content, there is another layer of communication that occurs at the subconscious level. Here emotions are evoked and impressions are formed. Impressions are very powerful because they are formed in the mind of the viewer and therefore more readily taken as fact. Impressions such as: your company is authentic, global, trustworthy, innovative, established.. The very foundation of your credibility. Otherwise, viewers know that what they read or hear are first and foremost YOUR impressions and subject to evaluation or question.
What I do, what I'm good at, is creating emotional moments. Moments that resonate, form impressions, engage, incite demand and build affinity with the brand. Through a diverse array of individual media exposures, a consistent voice, persona and brand-look-and-feel help connect those fragmented exposures together to form a whole greater than the sum. My mission is to apply design and media expertise to make this happen through powerful design solutions, flawlessly executed to meet or exceed targeted goals and expectations.
Web design 80%
Print media 100%
Video/motion graphics 85%
Presentatons 85%
Creative concepts 90%
Doing design work at these agencies has given me exposure to a variety of sectors; including retail, pharma, financial servies, CPG, spirits and technology. In these creative cultures I learn, share and grow!
These are some of the great global enterprise and mid-market clients I've had the chance to provide design solutions for via agencies and also onsite direct.
Experience designing package designs, POS / pallet displays, shelf stoppers, danglers - design creative + die-line production art files.
Fun projects and generous budgets for on and off premise events and campaigns. Awesome venues, live bands and celebreties, recording and film crews, free libations and waiver release forms for those attending!
Creating digital assets + final production files / PDF editions.
Storytelling and designing in layered timelines, transitions + FX.
HTML, Wordpress and Dupral templates customized with html, css, js.
Creating polished presentations that don't look like 'PowerPoints'.
The best designs come with collaboration, feedback and continual refinement. Applied designs succeed when they effectively inform, engage, persuade, incite demand, deliver content, create experiences, share stories and build brand affinity.
Social media presence and building brand persona are tied closely together. Messages and impressions come in flashes and bytes delivered all across the social landscape. Metrics-driven design creates pathways to further engagment.
Infographics are todays hieroglyphics and a foundation for a whole new alphabet and new way of imparting impressions, insights and information. Dynamic and intuitive infographic designs create flowing pathways which unfold their stories in simple, easy-to-digest capsules.
My forte is in matching imagery to messages in ways that support, amplify and clarify the written or spoken word. Imagery also helps deliver impressions and feelings formed in the mindseye. From stock image search and select to custom photoshoots in studios and on location are my forte.
Visualization, visual selling and visual decision making are key to winning new accounts or defining new initiatives. 3D renderings are ideal for package design, surface graphics, table tents, POS and exhibit displays. Always design with production in mind.
Video and motion graphics are now integral components of social media, marketing and corporate communications. Video production via Adobe Premier and After Effects transforms and blends raw footage and audio to create seemless whole experiences.
Expertise in branding design creative, guides and templates, including complete brand make-overs on a global scale. Persona, voice, layout styles, margins, colors, typography, borders and iconography.
Marketing communications are the outward and substanitive embodiment of strategic initiatives. When marcom is included early in the ideation process, they then can execute and deliver more effective solutions more quickly.
Chicago
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