SAVO / Brand guide

This is the new SAVO Brand GL showing how it all fits together.
Basic color and font palettes are laid out. Brand elements are defined with usage guidelines. Branded templates are identified and previewed, and the fundamentals of communication style, tone, persona and voice are also revealed.
Brand guides can also help inspire, and bring the passion and vision of its people to light. A dramatic new visual identity can refresh the imagination and create new beginnings. The new SAVO branding and tagline splash reveal at the company-wide kickoff meeting was part of launching bold new initiatives.